B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54.3%
54.3% -- male user share for YouTube (2022)
54.3% of YouTube users are male according to Hootsuite 2022 Digital Trends.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54.3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://www.cyberlicious.com/shoppers-love-youtube-why-you-should-too/ ↗
Source Article
Shoppers Love YouTube, Why You Should Too | cyberlicious® Digital Candy for Sweet Results®
Do You Want to Stand Out & Reach Your Customers Better?
Then it is time to start looking into how shoppers are utilizing the internet before making their purchase. In particular, how they are using YouTube. YouTube is a platform that gives businesses a unique way to advertise and broadcast their pro…
Original Research
Hootsuite
· Original study ↗
Methodology
Cited from Hootsuite 2022 Digital Trends report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 54.3% | |
| 2026 | 55% | +1.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 54.3% male user share. Source: Hootsuite (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-male-user-share-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-male-user-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54.3%</strong> -- male user share for YouTube<br><small>Source: Hootsuite (2022) · <a href="https://lighthousedata.io/data/youtube-male-user-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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