B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- food view growth rate for Food & Recipe content on YouTube (Q1 2020)
Food & Recipe content saw a 52% increase in viewership during the lockdown period.
- Study covers YouTube, Facebook, and Instagram during the lockdown/Q1 2020 period in India
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
Q1 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Mindshare India and Vidooly
Primary
Tier A
https://www.medianews4u.com/youtube-has-seen-a-20-5-surge-in-subscribers-base-in-a-span-of-45-days-o… ↗
Source Article
YouTube has seen a 20.5% surge in subscribers-base in a span of 45 days of lockdown: Mindshare India and Vidooly Report
- The report studies the impact of COVID-19 on content consumption trends over YouTube, Facebook and Instagram in Q1’2020
- Content related to COVID-19 garners ~3B views on videos uploaded on these platforms.
Mumbai: With 1.3 Billion population under lockdown in India, Mindshare India and Vidooly ha…
Original Research
Mindshare India and Vidooly
· Original study ↗
Methodology
Report by Mindshare India and Vidooly
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Food & Recipe content on YouTube: 52% food view growth rate. Source: Mindshare India and Vidooly (Q1 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-food-view-growth-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-food-view-growth-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- food view growth rate for Food & Recipe content on YouTube<br><small>Source: Mindshare India and Vidooly (Q1 2020) · <a href="https://lighthousedata.io/data/youtube-food-view-growth-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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