B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- engagement as top success metric for YouTube (Q1 2025)
31% of surveyed marketers value engagement as a key success metric on YouTube.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Sample Size
150
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier C
https://iheartdigital.co.za/blog/how-are-marketers-measuring-success-on-social-media-in-2025 ↗
Source Article
iHeart Digital | Full-Service Digital Agency in Johannesburg, South Africa
How Are Marketers Measuring Success on Social Media in 2025?
At iHeart Digital, we're always tracking the latest marketing trends to help our clients make smarter digital decisions. A recent Digiday+ Research survey of 150 marketing professionals offers valuable insight into how brands are approachi…
Original Research
Digiday
· Original study ↗
Methodology
Digiday+ Research survey of 150 marketing professionals
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionEMEA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
YouTube: 31% engagement as top success metric. Source: Digiday (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-engagement-priority-q1-2025
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<blockquote cite="https://lighthousedata.io/data/youtube-engagement-priority-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- engagement as top success metric for YouTube<br><small>Source: Digiday (Q1 2025) · <a href="https://lighthousedata.io/data/youtube-engagement-priority-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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