B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

51%

51% -- share of b2b marketers rating channel most effective for YouTube (2015)

Name: Share Of B2B Marketers Rating Channel Most Effective Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2015 · n=1,521 · Content Marketing Institute & MarketingProfs

51% of North American B2B marketers surveyed in 2015 considered YouTube the most effective social media channel.

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Attribution: Content Marketing Institute & MarketingProfs View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

51%

Unit

Percentage

Data Vintage

2015

Entity

YouTube

Sample Size

1,521

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute & MarketingProfs Primary Tier A

https://www.albertocarniel.com/post/inbound-marketing ↗

Confidence: 32/100 Vintage: 2015 Channel: Common Crawl

Source Article

Inbound marketing: the ultimate guide to attract clients online

Original Research

Content Marketing Institute & MarketingProfs · Original study ↗

Methodology

Same CMI/MarketingProfs 2015 survey

Methodology documented

Segmentation

IndustryB2B RoleAll marketers Channelsocial

Cite this stat

Plain Text

YouTube: 51% share of b2b marketers rating channel most effective. Source: Content Marketing Institute & MarketingProfs (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-effective-b2b-social-2015

HTML Embed

<blockquote cite="https://lighthousedata.io/data/youtube-effective-b2b-social-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of b2b marketers rating channel most effective for YouTube<br><small>Source: Content Marketing Institute & MarketingProfs (2015) · <a href="https://lighthousedata.io/data/youtube-effective-b2b-social-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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