B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- demographic share female for YouTube die-hard users (2016)
49% of YouTube's most passionate fans ('die hards') are women.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier A
https://agency.googleblog.com/2016/06/6-online-video-insights-from-comscore.html ↗
Source Article
6 Online Video Insights from comScore to Inform Your 2017 Media Plan
Original Research
comScore
· Original study ↗
Methodology
comScore study commissioned by Google
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube die-hard users: 49% demographic share female. Source: comScore (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-diehards-women-share-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-diehards-women-share-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- demographic share female for YouTube die-hard users<br><small>Source: comScore (2016) · <a href="https://lighthousedata.io/data/youtube-diehards-women-share-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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