B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

50%

50% -- ctv viewership growth rate for YouTube viewers watching on connected TV in Southeast Asia (2022)

2022  · YouTube

In 2022, the number of YouTube users watching via connected TV grew by 50% across all major Southeast Asian countries.

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Attribution: YouTube View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2022
Entity
YouTube viewers watching on connected TV in Southeast Asia
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
YouTube Primary Tier B
http://hypefactory.cn/blog/youtube-new-center-of-power-in-sea ↗
Confidence: 51/100 Vintage: 2022 Channel: Deep Crawl
Source Article
YouTube:东南亚新势力中心
LinkedIn 社交网络 联系信息 +357 96 503707 技术 Discord WeChat 解决方案 主页 02. 03. 01. 表现 按 博客 04. 05. 06. EN ID 中文 LinkedIn +357 96 503707 Discord WeChat 技术 解决方案 主页 02. 03. 01. 表现 按 博客 04. 05. 06. ID EN 中文 15.01.23 4分钟 日期: 阅读时间: 4分钟阅读 YouTube 已成为当代视频内容文化的中心,在社交媒体平台中无可匹敌,尤其是在东南亚。在 2006 年,它就已经成为最早帮助达人营销发展的主要社交媒体网站之…
Original Research
YouTube · Original study ↗

Growth in YouTube users watching on connected TV across all major Southeast Asian countries; announced at YouTube Brandcast 2022 (Singapore).

Methodology documented
Industrymarketing
Plain Text
YouTube viewers watching on connected TV in Southeast Asia: 50% ctv viewership growth rate. Source: YouTube (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-ctv-viewership-growth-sea-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-ctv-viewership-growth-sea-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ctv viewership growth rate for YouTube viewers watching on connected TV in Southeast Asia<br><small>Source: YouTube (2022) · <a href="https://lighthousedata.io/data/youtube-ctv-viewership-growth-sea-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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