B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- ctv viewership growth rate for CTV (Connected TV) viewership (2020-2026)
CTV viewership grew by 87% between 2020 and 2026.
- Unsourced vendor blog claim
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2020-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fullforceads.com
Primary
Tier C
https://fullforceads.com/𝗖𝗧𝗩-𝗩𝗜𝗘%f… ↗
Source Article
CTV Viewership Is Up 87%. Here's Why Your Ad Budget Hasn't Caught Up Yet - FullForceAds.com
Programmatic Advertising Blog >>CTV Viewership Is Up 87%. Here's Why Your Ad Budget Hasn't Caught Up Yet
Posted on March 22, 2026
Your audience moved. They left cable quietly, then all at once, and they're not coming back.
In 2026, they're watching Hulu, Peacock, Tubi, Pluto, and dozens of other str…
Original Research
fullforceads.com
· Original study ↗
Methodology
Unsourced claim in vendor marketing blog; original research not cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV (Connected TV) viewership: 87% ctv viewership growth rate. Source: fullforceads.com (2020-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-viewership-growth-87-since-2020
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<blockquote cite="https://lighthousedata.io/data/ctv-viewership-growth-87-since-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- ctv viewership growth rate for CTV (Connected TV) viewership<br><small>Source: fullforceads.com (2020-2026) · <a href="https://lighthousedata.io/data/ctv-viewership-growth-87-since-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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