B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- share reporting greater attention when co viewing for YouTube viewers on connected TV (2025)
86% of viewers say they pay greater attention to what they watch when co-viewing YouTube on TV screens.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google / Ipsos
Primary
Tier B
https://amask.sk/podla-google-je-buducnost-televizie-v-spolocnom-sledovani/ ↗
Source Article
Podľa Google je budúcnosť televízie v spoločnom sledovaní - AMA
Článok z produkcie agentúry Mindshare Slovakia sa venuje budúcnosti televízie podľa výskumu spoločnosti Google, ktorý zdôrazňuje dôležitosť spoločného sledovania obsahu. Napriek rozšíreniu individuálneho sledovania na mobilných zariadeniach diváci stále preferujú spoločné zážitky, pričom connected T…
Original Research
Google / Ipsos
· Original study ↗
Methodology
Google/Ipsos research on connected TV co-viewing
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelevents
Cite this stat
Plain Text
YouTube viewers on connected TV: 86% share reporting greater attention when co viewing. Source: Google / Ipsos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-ctv-coviewing-attention-86pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-ctv-coviewing-attention-86pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share reporting greater attention when co viewing for YouTube viewers on connected TV<br><small>Source: Google / Ipsos (2025) · <a href="https://lighthousedata.io/data/youtube-ctv-coviewing-attention-86pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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