B
Evidence Grade B
Graded
under review
Safe to Cite
Current
93%
93% -- branded search lift for Supergoop (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://www.searchenginejournal.com/youtube-measures-creator-video-on-branded-search-lift-but-the-at… ↗
Source Article
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe
Google's creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
The post YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists appeared first on Search Engine Journal.
Original Research
Search Engine Journal
· Original study ↗
Methodology
No attribution window, baseline period, or control explanation provided.
Methodology documented
Segmentation
IndustryBeauty
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Supergoop: 93% branded search lift. Source: Search Engine Journal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-creator-video-branded-search-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-creator-video-branded-search-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- branded search lift for Supergoop<br><small>Source: Search Engine Journal (2026) · <a href="https://lighthousedata.io/data/youtube-creator-video-branded-search-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.