B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- branded search lift for digital advertising campaigns (2026)
When digital advertising campaigns are live, it is common to see at least a 10% increase in branded search volume.
- Represents the lower bound of a common estimated range (10–30%)
- Varies depending on category and scale
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Storygize
Primary
Tier B
https://www.storygize.com/view-through-matters-more-than-we-give-it-credit-for/ ↗
Source Article
View-Through Matters More Than We Give It Credit For - Storygize - Built for Better Advertising.
For a long time, digital advertising has been evaluated through a very narrow lens.
If someone clicked, the ad worked.
If they didn’t, it probably didn’t.
That logic is simple, clean—and deeply incomplete.
Clicks are only one path to impact. In many cases, they’re not even the most common one.
Most …
Original Research
Storygize
· Original study ↗
Methodology
Depending on category and scale
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital advertising campaigns: 10% branded search lift. Source: Storygize (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-search-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-search-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- branded search lift for digital advertising campaigns<br><small>Source: Storygize (2026) · <a href="https://lighthousedata.io/data/branded-search-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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