B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- paid channel membership subscriber growth rate for YouTube (2022-12)
The number of viewers who paid for channel memberships on YouTube in December 2022 grew by 20% compared to the prior year.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouTube (Neil Mohan blog post)
Primary
Tier C
https://digitalmediawire.com/new-youtube-chief-neil-mohan-touts-traction-with-paid-channels-nfl-sund… ↗
Source Article
New YouTube Chief Neil Mohan Touts Traction With Paid Channels, NFL Sunday Ticket
Deadline reports: “Neil Mohan, who took over as YouTube’s CEO last month after longtime chief Susan Wojcicki segued to an advisory role at parents Google and Alphabet, has outlined the company’s 2023 priorities. In a blog post, the longtime YouTuber touted progress in the company’s paid channels pro…
Original Research
YouTube (Neil Mohan blog post)
· Original study ↗
Methodology
Year-over-year growth in paid channel memberships, per YouTube CEO blog post reported by Deadline.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 20% paid channel membership subscriber growth rate. Source: YouTube (Neil Mohan blog post) (2022-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-channel-memberships-yoy-growth-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-channel-memberships-yoy-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- paid channel membership subscriber growth rate for YouTube<br><small>Source: YouTube (Neil Mohan blog post) (2022-12) · <a href="https://lighthousedata.io/data/youtube-channel-memberships-yoy-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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