B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$14
$14 -- median cpm for YouTube Business & marketing channels (2026)
The median CPM for YouTube Business & marketing channels is $14.00 according to 2026 benchmarks.
- Shorts and music-library videos excluded from the sample
- Channels weighted toward US/UK/CA/AU audience mix; Tier-3 audience channels see CPMs 50–70% lower
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$14
Unit
Currency Usd
Data Vintage
2026
Entity
Sample Size
50,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Admetrics
Primary
Tier B
https://useadmetrics.com/benchmarks/youtube-cpm-by-niche-2026 ↗
Source Article
Admetrics — Free calculators for creators and media buyers
YouTube CPM by Niche
(2026 Benchmarks)
YouTube CPM benchmarks across 8 niches, sampled from 50,000 channels. Finance tops the list at $18 CPM; entertainment bottoms at $2.80.
A mediocre finance channel out-earns an exceptional gaming channel on the same view count. The 2026 CPM spread between the hi…
Original Research
Admetrics
· Original study ↗
Methodology
Sample of 50,000 monetized YouTube channels across 8 niches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube Business & marketing channels: $14 median cpm. Source: Admetrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-business-median-cpm-2026
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<blockquote cite="https://lighthousedata.io/data/youtube-business-median-cpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$14</strong> -- median cpm for YouTube Business & marketing channels<br><small>Source: Admetrics (2026) · <a href="https://lighthousedata.io/data/youtube-business-median-cpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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