B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- click through rate uplift for YouTube videos with brackets in titles (2021)
Videos with brackets in their titles received 40% more clicks according to an independent study.
- The exact study methodology and original publication date are not specified; cited as an 'independent study'.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
realsubscribers.com
Primary
Tier C
https://www.realsubscribers.com/blogs/how-to-write-best-youtube-video-title.html ↗
Source Article
HowtoWritetheBestTitleforYourYouTubeVideoin2021
When it comes to global search engine rankings, YouTube holds a comfortable second position in the pecking order - the stats have to be accurate, considering that more than 2 billion users log in to the platform each month.
The platform is getting increasingly hostile for new creators. Every minute …
Original Research
realsubscribers.com
· Original study ↗
Methodology
Referenced as 'an independent study' with no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube videos with brackets in titles: 40% click through rate uplift. Source: realsubscribers.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-brackets-titles-40-percent-more-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-brackets-titles-40-percent-more-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- click through rate uplift for YouTube videos with brackets in titles<br><small>Source: realsubscribers.com (2021) · <a href="https://lighthousedata.io/data/youtube-brackets-titles-40-percent-more-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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