B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- share of b2b companies using youtube for content marketing for YouTube (2021)
58% of B2B companies use YouTube for social media content marketing according to the Statista Content Marketing Trend Study for 2021.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://www.b2bwritingsuccess.com/b2b-copywriting-roadmaps/ ↗
Source Article
B2B Copywriting Roadmaps to Success
Original Research
Statista
· Original study ↗
Methodology
Statista Content Marketing Trend Study for 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 58% share of b2b companies using youtube for content marketing. Source: Statista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-b2b-platform-usage-58pct-2021
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<blockquote cite="https://lighthousedata.io/data/youtube-b2b-platform-usage-58pct-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of b2b companies using youtube for content marketing for YouTube<br><small>Source: Statista (2021) · <a href="https://lighthousedata.io/data/youtube-b2b-platform-usage-58pct-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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