B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- female audience share for YouTube (2016)
50% of YouTube viewers are female.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think With Google / Nielsen
Primary
Tier B
https://blog.hollywoodbranded.com/what-more-adults-watch-youtube-than-primetime-cable-tv ↗
Source Article
What!! More Adults Watch YouTube Than Primetime Cable TV
What!! More Adults Watch YouTube Than Primetime Cable TV
Quick Answer
Hollywood Branded looks at the study Think With Google did that shows that YouTube viewers ages 55 and older have tripled.
It's True - YouTube Isn't Just Watched By Kids (Anymore)
Between 2015 and 2016, YouTube viewers ages 55 and…
Original Research
Think With Google / Nielsen
· Original study ↗
Methodology
Think With Google and Nielsen study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 50% female audience share. Source: Think With Google / Nielsen (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-audience-female-share-50pct
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<blockquote cite="https://lighthousedata.io/data/youtube-audience-female-share-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- female audience share for YouTube<br><small>Source: Think With Google / Nielsen (2016) · <a href="https://lighthousedata.io/data/youtube-audience-female-share-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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