C Evidence Grade C Review Required Recent

42.4%

42.4% — ad reach for YouTube (2025)

Name: Ad Reach Statistics
Creator: Lighthouse Research
Published: 2026-02-13

2025 · Unknown · HubSpot

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Source: HubSpot View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-02-24 · How we verify data →

Source verified Evidence graded

Value

42.4%

Unit

Percentage

Data Vintage

2025

Entity

YouTube

Study Type

Unknown

Geography

Global

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

47/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier A

https://www.hubspot.com/marketing-statistics ↗

Confidence: 65/100 Vintage: 2025

Trend Over Time

Period	Value	Change
2025 (current)	35.7%
2025 (current)	42.4%	+18.8%
2026	2,580,000,000	+6084905560.4%

Segmentation

RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

YouTube: 42.4% ad reach. Source: HubSpot (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/youtube-ad-reach-male-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/youtube-ad-reach-male-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42.4%</strong> — ad reach for YouTube<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/youtube-ad-reach-male-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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