B
Evidence Grade B
Trusted with Context
Current
2,580,000,000
2,580,000,000 — ad reach for YouTube (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
2,580,000,000
Unit
Count
Data Vintage
2026
Entity
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
50
Methodology
50
Freshness
95
Sources (2)
datareportal.com
Primary
Tier B
https://datareportal.com/social-media-users ↗
Also cited by
DemandSage
https://www.demandsage.com/youtube-stats/
2026-03-13
Original Research
Kepios
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 35.7% | |
| 2025 | 42.4% | +18.8% |
| 2026 (current) | 2,580,000,000 | +6084905560.4% |
Segmentation
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
YouTube: 2,580,000,000 ad reach. Source: datareportal.com (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/youtube-ad-reach-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-ad-reach-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,580,000,000</strong> — ad reach for YouTube<br><small>Source: datareportal.com (2026) · <a href="https://lighthousedata.io/data/youtube-ad-reach-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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