B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

40%

40% -- social platform search start rate for young people (2024)

2024  · Google

Approximately 40% of young people start their search queries on TikTok or Instagram according to Google data.

  • Approximation in source ('około 40%')
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Attribution: Google View source
Lighthouse Research Team
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Source verified Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
young people
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Primary Tier C
https://dgpromo.pl/content-marketing-trendy-2024/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Content Marketing – trendy 2024 - Agencja marketingowa | dgpromo.pl
O tym, że „content is the king” słyszymy już od wielu lat. Wraz z upływem czasu zmieniają się jednak zasady oraz możliwości wykorzystania potencjału marketingu treści do promocji marek online. Co wydarzy się w tym obszarze w 2024 roku? Na co warto zwrócić szczególną uwagę, aby w pełni wykorzystać po…
Original Research
Google · Original study ↗

Attributed to Google data, cited in blog post

Methodology documented
Industrymarketing
Plain Text
young people: 40% social platform search start rate. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-users-tiktok-instagram-search-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/young-users-tiktok-instagram-search-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- social platform search start rate for young people<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/young-users-tiktok-instagram-search-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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