B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- preference for in depth story over summary for young news audiences (2025)
Over 65% of young respondents stated that they prefer an in-depth story over a summary when a topic interests them.
- Source specifies 'More than 65%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FT Strategies and Northwestern University Knight Lab
Primary
Tier A
https://news.influencerjournalism.com/young-people-news-journalism-tiktok/ ↗
Source Article
Young People Aren't Avoiding News. They're Avoiding You.
A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
A newsroom with no dedicated social staff used the cohort to…
Original Research
FT Strategies and Northwestern University Knight Lab
· Original study ↗
Methodology
Next Gen News 2 study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
young news audiences: 65% preference for in depth story over summary. Source: FT Strategies and Northwestern University Knight Lab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-prefer-in-depth-story
HTML Embed
<blockquote cite="https://lighthousedata.io/data/young-prefer-in-depth-story" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- preference for in depth story over summary for young news audiences<br><small>Source: FT Strategies and Northwestern University Knight Lab (2025) · <a href="https://lighthousedata.io/data/young-prefer-in-depth-story" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.