B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- share using social media as search engine for Gen Z young people (2022)
Almost 40% of young people look for a place for lunch via TikTok or Instagram rather than Google Maps or Search.
- Quoted as 'something like almost 40%' in Google internal studies
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://kingfluencers.com/gentiktok/ ↗
Source Article
No, Gen Z doesn’t Equal “Gen TikTok" - Kingfluencers
If you’re a casual observer of social media, you might believe the common myth that “TikToker” and “Gen Z” are synonymous. The myth is common among many marketers and brands and seems to be widespread overall. Googling, “TikTok Gen X” yields results about… Gen Z. (I had to confirm I’d typed in the r…
Original Research
Google
· Original study ↗
Methodology
Google internal studies, quoted by Prabhakar Raghavan
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z young people: 40% share using social media as search engine. Source: Google (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-people-tiktok-search-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/young-people-tiktok-search-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share using social media as search engine for Gen Z young people<br><small>Source: Google (2022) · <a href="https://lighthousedata.io/data/young-people-tiktok-search-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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