B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share using social apps for search for young people (2025)
40% of young people turn to apps like TikTok and Instagram for search purposes instead of traditional search engines.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pastelcreative.com
Primary
Tier C
https://pastelcreative.com/post/what-is-search-everywhere-optimization-and-why-does-it-matter-for-yo… ↗
Source Article
What Is Search Everywhere Optimization & Why It Matters
Summary
Search Has Changed, and It’s Not Going Back.
Think about the last time you looked something up.
Did you go straight to Google? Or did you pull up TikTok to watch a quick video about it? Maybe you asked ChatGPT. Perhaps you typed it directly into Amazon or scrolled Instagram until you found w…
Original Research
pastelcreative.com
· Original study ↗
Methodology
Cited statistic, original study not named
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
young people: 40% share using social apps for search. Source: pastelcreative.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-people-tiktok-instagram-search-40pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/young-people-tiktok-instagram-search-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share using social apps for search for young people<br><small>Source: pastelcreative.com (2025) · <a href="https://lighthousedata.io/data/young-people-tiktok-instagram-search-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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