B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- daily news engagement rate for news audiences under 25 across US, UK, Brazil, India, Nigeria (2025)
55% of respondents under 25 across five countries engage with news at least daily.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FT Strategies and Northwestern University Knight Lab
Primary
Tier A
https://news.influencerjournalism.com/young-people-news-journalism-tiktok/ ↗
Source Article
Young People Aren't Avoiding News. They're Avoiding You.
A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
A newsroom with no dedicated social staff used the cohort to…
Original Research
FT Strategies and Northwestern University Knight Lab
· Original study ↗
Methodology
Next Gen News 2 study by FT Strategies and Northwestern Knight Lab; survey of 5,000 respondents across five countries plus diary studies with 84 young adults
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
news audiences under 25 across US, UK, Brazil, India, Nigeria: 55% daily news engagement rate. Source: FT Strategies and Northwestern University Knight Lab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-news-daily-engagement-under-25
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<blockquote cite="https://lighthousedata.io/data/young-news-daily-engagement-under-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- daily news engagement rate for news audiences under 25 across US, UK, Brazil, India, Nigeria<br><small>Source: FT Strategies and Northwestern University Knight Lab (2025) · <a href="https://lighthousedata.io/data/young-news-daily-engagement-under-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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