B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- third touch email reply connect rate for Email touches made as the third touch in B2B sales cadences (2017-2020)
Email as the third touchpoint in a B2B sales cadence achieved a 16% connect/reply rate.
- Study only analyzed first six touches of campaigns
- Social interactions like LinkedIn InMail were not tracked
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2017-2020
Entity
Sample Size
33,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier A
https://www.yesware.com/blog/sales-cadence/ ↗
Source Article
The Best Sales Cadence Based on 33 Million Emails
The Best Sales Cadence Based on 33 Million Emails
Jenny Keohane
The key to an effective sales cadence is figuring out what works and what doesn’t. To help you refine your strategy, we dove into our database of 33 million tracked email activities over the past three years to identify the best sales c…
Original Research
Yesware
· Original study ↗
Methodology
Email as third-touch channel measured at 16%, just below calling at 18%; exact rate basis (reply/connect rate) implied but not explicitly defined. Vintage inferred from study's 3-year lookback (c. 2020 publication).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email touches made as the third touch in B2B sales cadences: 16% third touch email reply connect rate. Source: Yesware (2017-2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yesware-third-touch-email-rate-16pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yesware-third-touch-email-rate-16pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- third touch email reply connect rate for Email touches made as the third touch in B2B sales cadences<br><small>Source: Yesware (2017-2020) · <a href="https://lighthousedata.io/data/yesware-third-touch-email-rate-16pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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