B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- reply rate to second email for Yesware email outreach users (2022)
If there is no reply to the initial email outreach, there is a 21% chance of receiving a reply to the second email.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier A
https://www.yesware.com/blog/email-outreach/ ↗
Source Article
Email Outreach Guide: Tips, Templates, & Tools to Succeed
Email Outreach Guide: Tips, Templates, & Tools to Succeed
Jenny Keohane
Email outreach is a powerful prospecting technique for generating leads and filling your pipeline.
With the rise of emails sent and received each year, sales reps should regularly re-evaluate techniques and strategies to stay on…
Original Research
Yesware
· Original study ↗
Methodology
Yesware study on follow-up email reply rates after no reply to first email
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Yesware email outreach users: 21% reply rate to second email. Source: Yesware (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yesware-second-email-reply-rate-21
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yesware-second-email-reply-rate-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- reply rate to second email for Yesware email outreach users<br><small>Source: Yesware (2022) · <a href="https://lighthousedata.io/data/yesware-second-email-reply-rate-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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