B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- deal close rate lift for Yesware email tracking users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
700
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier A
https://www.yesware.com/blog/improve-sales/ ↗
Source Article
Improve Sales with Email Tracking - Backed By Data
Improve Sales with Email Tracking – Backed By Data
Sophia Seltenreich
Since the beginning, our motto has been “Sell Smarter.” We’ve observed hundreds of thousands of salespeople’s behaviors over the years and recently conducted a study of more than 700 anonymous users to understand how email behavio…
Original Research
Yesware
· Original study ↗
Methodology
Yesware analysis of more than 700 anonymous users correlating email tracking usage with close rate and time to close
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Yesware email tracking users: 40% deal close rate lift. Source: Yesware (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yesware-email-tracking-close-rate-40pct
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<blockquote cite="https://lighthousedata.io/data/yesware-email-tracking-close-rate-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- deal close rate lift for Yesware email tracking users<br><small>Source: Yesware (2026) · <a href="https://lighthousedata.io/data/yesware-email-tracking-close-rate-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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