B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- loyalty program return rate for The Yes' Yes Funds loyalty program (2022)
The Yes' Yes Funds loyalty program automatically gives customers 10% of their purchase cost back into a virtual wallet.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Glossy
Primary
Tier B
https://www.glossy.co/fashion/simpler-is-better-the-yes-julie-bornstein-on-how-to-build-an-effective… ↗
Source Article
'Simpler is better': The Yes' Julie Bornstein on how to build an effective loyalty program
Also cited by
nerdwallet.com
https://www.nerdwallet.com/
2026-08-15
globenewswire.com
https://www.globenewswire.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Glossy
· Original study ↗
Methodology
Determined by Julie Bornstein, founder of The Yes
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Yes' Yes Funds loyalty program: 10% loyalty program return rate. Source: Glossy (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yes_funds_return_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yes_funds_return_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- loyalty program return rate for The Yes' Yes Funds loyalty program<br><small>Source: Glossy (2022) · <a href="https://lighthousedata.io/data/yes_funds_return_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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