B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

29.3%

29.3% -- direct traffic percentage for Yelp (2025-10)

Name: Direct Traffic Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2025-10 · upgrowth.in

Direct traffic accounts for 29.3% of Yelp's total traffic.

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Attribution: upgrowth.in View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

29.3%

Unit

Percentage

Data Vintage

2025-10

Entity

Yelp

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

upgrowth.in Primary Tier A

https://upgrowth.in/how-yelp-programmatic-seo-delivers-120-4m-monthly-organic-traffic/ ↗

Confidence: 65/100 Vintage: 2025-10 Channel: Cc Extraction

Source Article

Yelp Programmatic SEO: 120.4M+ Monthly Organic Traffic

What: A detailed analysis of how Yelp’s programmatic SEO (pSEO) strategy has propelled its organic traffic to over 120 million monthly visitors. Who: SEO strategists, content marketers, and local business platforms aiming to scale traffic through data-driven, automated SEO approaches. Why: Yelp’s ap…

Original Research

upgrowth.in · Original study ↗

Methodology

Traffic distribution from Yelp's programmatic SEO strategy

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

Yelp: 29.3% direct traffic percentage. Source: upgrowth.in (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yelp-direct-traffic-percentage

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<blockquote cite="https://lighthousedata.io/data/yelp-direct-traffic-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.3%</strong> -- direct traffic percentage for Yelp<br><small>Source: upgrowth.in (2025-10) · <a href="https://lighthousedata.io/data/yelp-direct-traffic-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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