B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- direct traffic percentage for banking giants (2026)

Name: Direct Traffic Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-03

2026 · Similarweb

Banking giants keep 60% of their website traffic direct.

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Attribution: Similarweb View source

Lighthouse Research Team

Last verified: 2026-08-03 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

banking giants

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Similarweb Primary Tier A

https://www.similarweb.com/corp/reports/marketing-benchmark-report-2025/ ↗

Confidence: 71/100 Vintage: 2026 Channel: Cc Extraction

Source Article

The 2025 Marketing Benchmark Report

* By downloading the report, you agree that your information will be shared, and you may receive emails from Similarweb’s partner, HypeAuditor. 8,000 Websites. 1 Report. Your Benchmarks: Essential benchmarks for smarter decisions, sharper strategies, and stronger digital performance in 2026 and beyo…

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forbes.com https://www.forbes.com/

2026-08-18

demandsage.com https://www.demandsage.com/

2026-08-18

pressgazette.co.uk https://pressgazette.co.uk/

2026-08-18

Original Research

Similarweb · Original study ↗

Segmentation

IndustryFinTech Channeldirect

Cite this stat

Plain Text

banking giants: 60% direct traffic percentage. Source: Similarweb (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banking-giants-direct-traffic

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<blockquote cite="https://lighthousedata.io/data/banking-giants-direct-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- direct traffic percentage for banking giants<br><small>Source: Similarweb (2026) · <a href="https://lighthousedata.io/data/banking-giants-direct-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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