B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10.5%
10.5% -- app usage time increase for Yandex Games users acquired via LTV prediction-optimized ad campaigns (vs. 10-minute event optimization) (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.5%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
AppMetrica (Yandex)
Primary
Tier A
https://appmetrica.yandex.com/about/blog/crypta-na-infrastrukture-appmetrica-pomogla-yandex-games ↗
Source Article
How Yandex Games increased user engagement by 10.5% with LTV predicts / AppMetrica
In a quest to increase user engagement, the teams at Yandex Games and AppMetrica developed a predictive analytics tool that forecasts user engagement and gauges its impact on future revenue growth. Learn about the collaboration’s incredible results in this case study.
Yandex Games is a platform with…
Original Research
AppMetrica (Yandex)
· Original study ↗
Methodology
A/B test with identical campaign settings and budgets: predictive top20LTV optimization vs. 'user played at least 10 minutes' event optimization; first 10 days used for model learning, then one week of installation data collection; metrics evaluated over four periods and stabilized by day 7. No explicit publication date in article; year approximated from feature launch context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Yandex Games users acquired via LTV prediction-optimized ad campaigns (vs. 10-minute event optimization): 10.5% app usage time increase. Source: AppMetrica (Yandex) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yandex-games-app-usage-time-lift-10-5-pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yandex-games-app-usage-time-lift-10-5-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.5%</strong> -- app usage time increase for Yandex Games users acquired via LTV prediction-optimized ad campaigns (vs. 10-minute event optimization)<br><small>Source: AppMetrica (Yandex) (2021) · <a href="https://lighthousedata.io/data/yandex-games-app-usage-time-lift-10-5-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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