B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- video content sharing differential for XL and L influencers on Instagram (2023)
XL and L influencers on Instagram share 27% more video content on average than S and XS influencers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Emplifi
Primary
Tier B
https://www.betterknown.com.au/thinking/healthcare-brands-underuse-influencers ↗
Source Article
Healthcare brands underuse influencers
Original Research
Emplifi
· Original study ↗
Methodology
Emplifi 2023 State of Influencer Marketing Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
XL and L influencers on Instagram: 27% video content sharing differential. Source: Emplifi (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/xl-l-influencers-video-27
HTML Embed
<blockquote cite="https://lighthousedata.io/data/xl-l-influencers-video-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- video content sharing differential for XL and L influencers on Instagram<br><small>Source: Emplifi (2023) · <a href="https://lighthousedata.io/data/xl-l-influencers-video-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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