B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
38%
38% -- marketer roi confidence for Social marketers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier B
http://blog.hootsuite.com/global-twitter-trends-week-vol-93/ ↗
Source Article
X (Twitter) stats that marketers need to know in 2025
Whether you call it X or Twitter (as you’ll see in stat #21, many people still do), there’s no question that this particular social platform is in a period of significant change. As you’ll see in stat 24, that has some brands questioning the platform’s ROI.
But advertiser numbers that dropped off a …
Original Research
Hootsuite
· Original study ↗
Methodology
Source: Hootsuite
Methodology documented
Segmentation
Industrysocial_media_marketing
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Social marketers: 38% marketer roi confidence. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/x-roi-confidence
HTML Embed
<blockquote cite="https://lighthousedata.io/data/x-roi-confidence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- marketer roi confidence for Social marketers<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/x-roi-confidence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.