B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
28%
28% -- share prioritising other platforms for UK businesses not using X (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/navigating-the-social-media-ad-space-key-insights-for-busi… ↗
Source Article
Navigating the social media ad space: Key insights for businesses - Savanta
Think about how targeted the ads are across your various social media platforms. They seem to know what you want before you even think about it! Businesses invest a significant portion of their budgets to keep their audience engaged longer. Savanta’s most recent Business Tracker surveyed 1,000 UK bu…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Business Tracker survey of 1,000 UK business decision-makers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK businesses not using X: 28% share prioritising other platforms. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/x-nonusers-prioritising-other-platforms
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<blockquote cite="https://lighthousedata.io/data/x-nonusers-prioritising-other-platforms" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share prioritising other platforms for UK businesses not using X<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/x-nonusers-prioritising-other-platforms" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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