B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
$0.13
$0.13 -- median cost per engagement for X (Twitter) ads (2025)
EnrichLabs found that the median cost per engagement (CPE) for X (Twitter) ads benchmarked across 7,000 agencies in 2025 is $0.13.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.13
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
7,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
EnrichLabs
Primary
Tier B
http://blog.hootsuite.com/promoted-tweets-timelines-twitter/ ↗
Source Article
New Twitter Tool – HootSuite Adds Promoted Tweets in Timelines From Twitter
Original Research
EnrichLabs
· Original study ↗
Methodology
EnrichLabs analysis of 7,000 agencies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
X (Twitter) ads: $0.13 median cost per engagement. Source: EnrichLabs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/x-ads-median-cpe-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/x-ads-median-cpe-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.13</strong> -- median cost per engagement for X (Twitter) ads<br><small>Source: EnrichLabs (2025) · <a href="https://lighthousedata.io/data/x-ads-median-cpe-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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