B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- percentage preferring video over text to learn about a service for consumers (2025)
72% of people prefer to watch video rather than read text to learn about a service when both formats are available on the same page.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://smallfilms.com/schools/ ↗
Source Article
Promotional Videos for Schools
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Original Research
Wyzowl
· Original study ↗
Methodology
Cited by Small Films as originating from Wyzowl research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% percentage preferring video over text to learn about a service. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wyzowl-video-preference-over-text
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<blockquote cite="https://lighthousedata.io/data/wyzowl-video-preference-over-text" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- percentage preferring video over text to learn about a service for consumers<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/wyzowl-video-preference-over-text" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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