B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88%
88% -- consumers convinced to buy after watching brand video for online shoppers (2026)
88% of people surveyed by Wyzowl say they have been convinced to buy a product after watching a brand's video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.k3videoproduction.com/blog/product-videography-checklist/ ↗
Source Article
The Must-Have Checklist for Top Video Production in Chicago
Customers can’t pick up your product, feel its weight, or examine its details before buying online. Video is the closest thing to putting it in their hands.
In 2026, product video content has moved from competitive advantage to basic expectation. Ecommerce shoppers actively look for video before mak…
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl video marketing survey via k3videoproduction.com blog
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
online shoppers: 88% consumers convinced to buy after watching brand video. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wyzowl-video-convinced-buy-88
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<blockquote cite="https://lighthousedata.io/data/wyzowl-video-convinced-buy-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers convinced to buy after watching brand video for online shoppers<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/wyzowl-video-convinced-buy-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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