B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- percentage of consumers who watched video to learn product for app and product users (2025)
According to Wyzowl, 74% of people have watched a video to understand how to use an app or product better.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://hopscotch.club/blog/how-to-reduce-customer-churn-in-saas ↗
Source Article
Hopscotch | Product Tours
How to Reduce Customer Churn in SaaS in 9 Actionable Steps in 2025
How to Reduce Customer Churn in SaaS Businesses in 9 Steps [2025]
Churn is the death of any SaaS business.
Below, see the difference between a 10% monthly churn business and a 3% monthly churn business, with an average transaction va…
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl research in Hopscotch blog post
Methodology documented
Segmentation
IndustrySaaS
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
app and product users: 74% percentage of consumers who watched video to learn product. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wyzowl-onboarding-video-watchers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wyzowl-onboarding-video-watchers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- percentage of consumers who watched video to learn product for app and product users<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/wyzowl-onboarding-video-watchers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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