B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- revenue increase from willingness to pay research for small companies (2025)
Acting on willingness-to-pay research results often leads to a 50% to 100% increase in revenue for small companies.
- Vendor-claimed outcomes/estimates based on acting upon willingness-to-pay research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sjöfors
Primary
Tier C
https://sjofors.com/blog/price-consulting-why-a-price-consultant-service-is-crucial ↗
Source Article
Price Consulting: Why a Price Consultant Service is Crucial - Sjöfors
Price Consulting: Why a Price Consultant Service is Crucial
The need for price consulting is considerable because most companies choose to use a pricing strategy that leaves money on the table. Furthermore, such a pricing strategy often becomes the first step into the commoditization death spiral. I…
Original Research
Sjöfors
· Original study ↗
Methodology
Range 50%-100%; midpoint used per guidance; vendor-claimed outcomes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small companies: 50% revenue increase from willingness to pay research. Source: Sjöfors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wtp-research-revenue-growth-small-companies
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<blockquote cite="https://lighthousedata.io/data/wtp-research-revenue-growth-small-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- revenue increase from willingness to pay research for small companies<br><small>Source: Sjöfors (2025) · <a href="https://lighthousedata.io/data/wtp-research-revenue-growth-small-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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