B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- churn reduction for The Wall Street Journal (2021)
Daydot's cancellation flow optimization for The Wall Street Journal reduced churn by 24%.
- Result achieved from optimizing online cancellation flow
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Daydot
Primary
Tier B
https://daydot.agency/news/experimentation/cltv ↗
Source Article
News and Insight | Customer lifetime value | Daydot
The digital landscape of today is one in which customers dictate the terms of interactions with brands. They don’t just expect more; their expectations also change quickly, and they are willing to switch between competitors with very little loyalty.
Personalisation continues to be the buzzword of th…
Also cited by
Original Research
Daydot
· Original study ↗
Methodology
First-party agency case-study result from cancellation-flow optimization.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Wall Street Journal: 24% churn reduction. Source: Daydot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wsj-churn-reduction-24pct
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<blockquote cite="https://lighthousedata.io/data/wsj-churn-reduction-24pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- churn reduction for The Wall Street Journal<br><small>Source: Daydot (2021) · <a href="https://lighthousedata.io/data/wsj-churn-reduction-24pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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