B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- churn reduction for The WSJ (Daydot DxO programme) (2021)
Daydot's DxO programme for The WSJ reduced churn by 24% by optimising the cancellation journey with value statements and save offers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Daydot
Primary
Tier B
https://daydot.agency/news/experimentation/growth-dxo ↗
Source Article
News and Insight | Evolve from CRO to DxO | Daydot
This article has been published by Performance In
Conversion rate optimisation (CRO) has played a vital role in the digital marketing space for many years. It has been invaluable in improving acquisition conversion rates. But are marketers aware there is a much bigger opportunity for long term reven…
Original Research
Daydot
· Original study ↗
Methodology
Agency case study first-party results
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
The WSJ (Daydot DxO programme): 24% churn reduction. Source: Daydot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wsj-churn-reduction
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<blockquote cite="https://lighthousedata.io/data/wsj-churn-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- churn reduction for The WSJ (Daydot DxO programme)<br><small>Source: Daydot (2021) · <a href="https://lighthousedata.io/data/wsj-churn-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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