B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- global market share for WPP Media (2021)
WPP Media held a 30% share of the global media agency billings market in 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
COMvergence
Primary
Tier A
https://www.wppmedia.com/news/comvergence-billings-2021 ↗
Source Article
Intelligent growth for the AI era. We are WPP Media
News29th Jun 2022
Global Billings Report Certifies WPP Media as World’s Leading Media Agency Group
COMvergence’s 2021 Full Year Global Billings Report, released today, has certified our role as the world’s leading media agency group. The independent and international research bureau assessed our 202…
Original Research
COMvergence
· Original study ↗
Methodology
COMvergence 2021 Full Year Global Billings Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WPP Media: 30% global market share. Source: COMvergence (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wpp-media-global-market-share-2021
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<blockquote cite="https://lighthousedata.io/data/wpp-media-global-market-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- global market share for WPP Media<br><small>Source: COMvergence (2021) · <a href="https://lighthousedata.io/data/wpp-media-global-market-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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