B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- share of workday spent on email for average professional (2021)
The average professional spends 28% of the workday reading and answering email.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://diymarketers.com/5-tips-for-a-successful-email-marketing-campaign/ ↗
Source Article
5 Tips for a Successful Email Marketing Campaign
You’ve been thinking about running an email marketing campaign, but what’s going to make it successful?
A survey conducted by Statista found that roughly 281 billion emails were sent and received each day in 2018, the figure is expected to increase to over 347 billion daily mails in 2022.
And a Harv…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey analysis cited via diymarketers.com
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 28% | |
| 2021 (current) | 28% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
average professional: 28% share of workday spent on email. Source: McKinsey (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/workday-time-on-email
HTML Embed
<blockquote cite="https://lighthousedata.io/data/workday-time-on-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share of workday spent on email for average professional<br><small>Source: McKinsey (2021) · <a href="https://lighthousedata.io/data/workday-time-on-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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