B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3,600,000
3,600,000 -- shoppers reached for Woolworths Beauty buying audiences (2025)
Coty, Clarins, ASCO and PCG campaigns targeting Woolworths Beauty buying audiences reached 3.6 million shoppers across 32 campaigns and 21 brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3,600,000
Unit
Count
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flow
Primary
Tier B
https://flowplatform.com/blog/sas-beauty-buyers-are-ready-to-spend-are-you-meeting-them-where-it-cou… ↗
Source Article
SA's Beauty Buyers Are Ready to Spend. Are You Meeting Them where It Counts? - Flow
We’ve seen beauty buyers in SA drive between 85% and 99% of campaign traffic across major brand campaigns. That’s because the beauty buyer is one of retail’s most commercially reliable shoppers. They research before they buy, they’re brand-loyal once they find something that works, and they spend co…
Original Research
Flow
· Original study ↗
Methodology
Aggregate reach across 32 campaigns and 21 brands on Flow platform.
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
Woolworths Beauty buying audiences: 3,600,000 shoppers reached. Source: Flow (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/woolworths-beauty-shoppers-reached
HTML Embed
<blockquote cite="https://lighthousedata.io/data/woolworths-beauty-shoppers-reached" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,600,000</strong> -- shoppers reached for Woolworths Beauty buying audiences<br><small>Source: Flow (2025) · <a href="https://lighthousedata.io/data/woolworths-beauty-shoppers-reached" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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