B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- email reply rate for initial cold outreach emails (2025)
According to a 2025 Woodpecker study, 9% of initial outreach emails get a reply.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Woodpecker
Primary
Tier C
https://www.kua.ai/jp/blog/cold-outreach-follow-up-strategies-that-feel-natural-and-get-results ↗
Source Article
Cold Outreach Follow-Up Strategies That Feel Natural and Get Results
Following up with prospects can feel awkward, especially if you don't know the person you're reaching out to. They could misinterpret your message, forget they saw it, or simply ignore you. Plus, you might come off as pushy and lose any chance of starting a conversation.
Many entrepreneurs build a w…
Original Research
Woodpecker
· Original study ↗
Methodology
Cited by kua.ai blog as a 2025 Woodpecker study; reply rate for first-touch cold outreach emails with no follow-up.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
initial cold outreach emails: 9% email reply rate. Source: Woodpecker (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/woodpecker-2025-initial-cold-email-reply-rate-9
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<blockquote cite="https://lighthousedata.io/data/woodpecker-2025-initial-cold-email-reply-rate-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- email reply rate for initial cold outreach emails<br><small>Source: Woodpecker (2025) · <a href="https://lighthousedata.io/data/woodpecker-2025-initial-cold-email-reply-rate-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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