B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

18%

18% -- abandoned cart email conversion rate for eCommerce users (2019)

2019  · mailpoet.com

The conversion rate for abandoned cart emails was 18% in 2019.

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Attribution: mailpoet.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2019
Entity
eCommerce users
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
mailpoet.com Primary Tier B
https://www.mailpoet.com/blog/woocommerce-email-marketing-tips/ ↗
Confidence: 59/100 Vintage: 2019 Channel: Deep Crawl
Source Article
10+ Top WooCommerce Email Marketing Tips & Strategies - MailPoet
In this article, I’ll share some of the top WooCommerce email marketing tips for small (and large) businesses. Email marketing is one of the most important marketing channels for a WooCommerce business. It plays a vital role at various stages of the customer lifecycle, including new user acquisition…
Original Research
mailpoet.com · Original study ↗

Source: mailpoet.com

Methodology documented
Industrymarketing
Plain Text
eCommerce users: 18% abandoned cart email conversion rate. Source: mailpoet.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/woocommerce-email-marketing-tips-abandoned-cart-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/woocommerce-email-marketing-tips-abandoned-cart-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- abandoned cart email conversion rate for eCommerce users<br><small>Source: mailpoet.com (2019) · <a href="https://lighthousedata.io/data/woocommerce-email-marketing-tips-abandoned-cart-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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