B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- engagement rate vs expectations for Wonda Coffee and Lipton Valentine's campaign (2026)
Engagement rates for the Wonda Coffee and Lipton Valentine's campaign exceeded expectations by 10%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ampersand Advisory
Primary
Tier B
https://ampersand-advisory.com/work/wonda-chaming-together-for-valentines/ ↗
Source Article
Wonda: CHAMing Together for Valentine’s
Original Research
Ampersand Advisory
· Original study ↗
Methodology
Agency case study; engagement rate relative to internal expectations
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Wonda Coffee and Lipton Valentine's campaign: 10% engagement rate vs expectations. Source: Ampersand Advisory (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wonda-lipton-engagement-above-expectations
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wonda-lipton-engagement-above-expectations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- engagement rate vs expectations for Wonda Coffee and Lipton Valentine's campaign<br><small>Source: Ampersand Advisory (2026) · <a href="https://lighthousedata.io/data/wonda-lipton-engagement-above-expectations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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