B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32%
32% -- purchase intent lift from womens sports investment for US consumers (2024)
32% of US adults are likelier to purchase from brands that invest in women's sports.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
5,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
paritynow.com
Primary
Tier B
https://www.paritynow.com/resources/articles/score-marketing-gold-winning-strategies-from-the-olympi… ↗
Source Article
Score Marketing Gold: Winning Strategies from the Olympics and Paralympics | Parity
Score Marketing Gold: Winning Strategies from the Olympics and Paralympics
The recent Olympics and Paralympics in Paris weren’t just a showcase of athletic prowess —they were also a masterclass in marketing. Brands big and small leveraged the global stage to connect with audiences, tell compelling s…
Original Research
paritynow.com
· Original study ↗
Methodology
Survey of 5,000+ US adults; original survey publisher not named in article
Methodology documented
Segmentation
Industrysports_fitness
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers: 32% purchase intent lift from womens sports investment. Source: paritynow.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/womens-sports-purchase-likelihood-32pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/womens-sports-purchase-likelihood-32pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- purchase intent lift from womens sports investment for US consumers<br><small>Source: paritynow.com (2024) · <a href="https://lighthousedata.io/data/womens-sports-purchase-likelihood-32pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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