B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- purchase consideration uplift vs mens sports for Fans of women's sports (2023)
Fans of women's sports are 45% more likely to consider or purchase from a brand sponsor compared to fans of men's sports.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Collective at Wasserman + RBC
Primary
Tier B
https://www.paritynow.com/resources/articles/survey-says-fans-want-more-brands-to-sponsor-womens-spo… ↗
Source Article
Survey Says: Fans Want More Brands To Sponsor Women’s Sports | Parity
Survey Says: Fans Want More Brands To Sponsor Women’s Sports
New survey reveals that 74% of general sports fans think brands should sponsor men’s & women’s sports equally.
A new survey found that general sports fans overwhelmingly think brands should support women's sports. The survey, conducted by …
Original Research
The Collective at Wasserman + RBC
· Original study ↗
Methodology
Cited from The Collective at Wasserman + RBC report
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Fans of women's sports: 45% purchase consideration uplift vs mens sports. Source: The Collective at Wasserman + RBC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/womens-sports-fans-purchase-intent-45
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<blockquote cite="https://lighthousedata.io/data/womens-sports-fans-purchase-intent-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- purchase consideration uplift vs mens sports for Fans of women's sports<br><small>Source: The Collective at Wasserman + RBC (2023) · <a href="https://lighthousedata.io/data/womens-sports-fans-purchase-intent-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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