B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

15%

15% -- social media unfollowing due to destination jealousy for U.S. women (2021)

2021  · Atomik Research (commissioned by Apple Leisure Group)

15% of surveyed U.S. women admitted that they have unfollowed social media friends because they were jealous of the exotic destinations the friend had visited.

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Attribution: Atomik Research (commissioned by Apple Leisure Group) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2021
Entity
U.S. women
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Atomik Research (commissioned by Apple Leisure Group) Primary Tier B
http://interactive.4media-group.com/kalahari-resorts-virginia ↗
Confidence: 53/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Make a Splash: Kalahari Resorts Brings the Ultimate Family Adventure to Virginia
Opens in a new window. Opens in a new window. Tickets for this event have sold out. Live stream available here at 8 a.m. Oct. 19th. Start Your Getaway HereOpens in a new window.Get ready, Virginia - America’s Largest Indoor Waterpark Resort is heading your way! Kalahari Resorts & Conventions, known …
Original Research
Atomik Research (commissioned by Apple Leisure Group) · Original study ↗

Atomik Research survey cited by Apple Leisure Group

Methodology documented
Industrymarketing
Plain Text
U.S. women: 15% social media unfollowing due to destination jealousy. Source: Atomik Research (commissioned by Apple Leisure Group) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-unfollow-jealous-destinations
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<blockquote cite="https://lighthousedata.io/data/women-unfollow-jealous-destinations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- social media unfollowing due to destination jealousy for U.S. women<br><small>Source: Atomik Research (commissioned by Apple Leisure Group) (2021) · <a href="https://lighthousedata.io/data/women-unfollow-jealous-destinations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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