B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- women influenced by social media recommendations for women consumers (2026)
82% of women consumers say recommendations on social media change how they gather opinions and information.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://empowerpioneers.com/latest-trends-market-data-2021-social-media-marketing-statistics/ ↗
Source Article
Latest Trends & Market Data 2022 – Social Media Marketing Statistics - Empowering Entrepreneurs Business Professionals
September 24th, 2026
Here at EmpowerPioneers.com we bring latest online marketing reports for existing and new members to help you quickly see the latest online marketing statistics compilation. This will help saving you time when you need the latest stats for a presentation or report you’re working…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey 2026; secondary compilation
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
women consumers: 82% women influenced by social media recommendations. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-social-recommendations-influence-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/women-social-recommendations-influence-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- women influenced by social media recommendations for women consumers<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/women-social-recommendations-influence-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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