B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$338
$338 -- average monthly spend on fascination for American women (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$338
Unit
Currency Usd
Data Vintage
2026
Entity
Sample Size
1,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sally Hogshead / FASCINATE research
Primary
Tier B
http://sallyhogshead.com/brand-consulting ↗
Source Article
Make Your Company More Fascinating
Original Research
Sally Hogshead / FASCINATE research
· Original study ↗
Methodology
National study of 1,000 Americans commissioned for FASCINATE
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
American women: $338 average monthly spend on fascination. Source: Sally Hogshead / FASCINATE research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-monthly-spend-fascination-338
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<blockquote cite="https://lighthousedata.io/data/women-monthly-spend-fascination-338" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$338</strong> -- average monthly spend on fascination for American women<br><small>Source: Sally Hogshead / FASCINATE research (2026) · <a href="https://lighthousedata.io/data/women-monthly-spend-fascination-338" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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